My previous merch was made about three years ago, and ever since then I’ve wanted to create something more than just a hoodie with a picture or any other piece of clothing with a logo (I don’t like logos). Just like before, I wanted to make something I would genuinely enjoy wearing myself, but this time there was also a strong need for uniqueness.

This summer I had the chance to get familiar with screen printing — the process of applying images to fabric — and honestly, I haven’t felt this much joy or playfulness with a material in a long time. After spending so much time working with skin (tattooing), it was incredibly refreshing to touch something you can throw away, yet still walk away with a pleasant feeling of having gained an “experience.”

So what’s the point of all this: in the new merch line, almost everything is made by me, designed by me, and I feel a sense of unity with everything I’ve created.

These will be unconventional pieces by nature — in terms of sizing and cut — and there will also be a lot of pink fabric. And despite all of that, I won’t be afraid to work in it, and that’s the main indicator of good design for me.

What about the theme?

The theme will be Bathesian Mimicry.
I think our urge to cover ourselves up is a modern form of protection against an often unfriendly external world. I’ll explain everything in more detail a little later.